Retrain, Refit, and Reinforce: The Future of Retail Employees in the Age of E-Commerce

While online shopping is growing in popularity, according to a 2018 NPR survey, 56 percent of consumers stated they appreciate the in-person experience over e-commerce. That means that today's in-person consumer is looking for a more bespoke buying experience, which puts pressure on brick-and-mortar retailers to provide the optimal in-store customer experience. This shift in focus has made hiring and retaining the right talent a critical piece to any retailer’s strategy...
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